POSTER 5: ART DIRECTION/LIGHTING

LIGHTING:

HERE AT POSTER 5, LIGHTING IS A BIG COMPONENT OF WHAT TAKES PLACE. IF WE WANT THAT VIBRANT COLORING, THE LIGHTING HAS TO BE CORRECT IN ORDER TO GET THAT SIGNATURE LOOK. WHEN LIGHTS ARE USED FOR PEOPLE,WE USE A KEY LIGHT THAT IS USUALLY AROUND 150 TO HIT THEM SOFT. A FILL LIGHT IS USED TO TAKE AWAY SHADOWS AND THE BACKGROUND IS ULANZI LED THAT CAN BE SET TO DIFFERENT MODES AND SCENES, ADAPTING TO ANY SCENARIO POSSIBLE.

ART DIRECTION:

POSTER 5 TAKES PRIDE IN USING THE ENVIRONMENT IN THE VICINITY TO CREATE ART IF IT’S AN EVENT SHOOT, EVEN IF THE SHOOT IS PLANNED. FOR EXAMPLE, IN THE SHORT FILM “10,000 SHOTS”, THE DORM ROOM AESTHETIC WAS USED TO POTRAY A REAL LIFE STORY. IN EVENT PHOTOGRAPHY, WE LET PEOPLE INTERACT WITH WHAT IS AROUND THEM AND CAPTURE ON CAMERA. AS ABOVE, TAKING THE SHOT FROM THE POINT OF VIEW OF THE CHILD IN FOCUS, WHILE THE WORLD IS OUT OF FOCUS, EXEMPLIFYING HIS RELATIONSHIP WITH THE WORLD IN THAT MOMENT.